1. INTRODUCTION

This Advertising & Sponsored Content Policy (“Policy”) governs the creation, submission, approval, management, and display of advertisements and sponsored content on the Bourmeg Platform (“Platform”). 1.1 Purpose This Policy aims to:

• Establish a structured and transparent advertising ecosystem
• Ensure legal compliance and content integrity
• Protect Users from misleading or harmful advertisements

1.2 Applicability This Policy applies to:

• All Users who choose to advertise on the Platform (“Advertisers”)

1.3 Advertiser Eligibility Structure (IMPORTANT) Only registered Platform Users may create and run advertisements. Users acknowledge that:

• Advertisers must operate through a valid User account
• Advertisers may be individuals, businesses, or contractors
• The Platform does not recognize separate advertiser entities outside user accounts

1.4 Nature of Platform Bourmeg acts as:

• An intermediary platform facilitating advertisement display

Bourmeg:

• Does not act as an advertising agency
• Does not guarantee performance or outcomes

1.5 Binding Nature By submitting or running advertisements:

• The User agrees to this Policy
• This Policy becomes legally binding

This section establishes the legal foundation and structure of advertising on the Platform.

2. ELIGIBILITY & VERIFICATION

This section defines the eligibility criteria and verification requirements for Users who wish to advertise on the Platform. 2.1 Basic Eligibility Only registered Users of the Platform may:

• Create
• Submit
• Run advertisements

Users must:

• Provide accurate identity and contact information
• Maintain an active and compliant account

2.2 Advertiser Identity Responsibility Advertisers acknowledge that:

• All advertisements are linked to their personal User account
• They are solely responsible for all advertising activities conducted through their account

2.3 Verification Requirements Bourmeg may require verification based on:

• Campaign size
• Budget
• Risk category
• Type of product or service

2.4 Mandatory KYC (IMPORTANT) KYC verification may be required in cases including:

• High-budget campaigns
• Sensitive or regulated categories (e.g., finance, healthcare)
• Suspicious or high-risk activity

Failure to complete KYC may result in:

• Campaign rejection
• Account restrictions
• Suspension of advertising privileges

2.5 Additional Documentation Bourmeg may request:

• Business proof
• Authorization documents
• Licenses (where applicable)

2.6 Platform Discretion Bourmeg reserves the right to:

• Approve or reject any advertiser
• Require additional verification at any time

2.7 Continuous Compliance Advertisers must:

• Maintain accurate and updated information
• Comply with all platform and legal requirements

2.8 Consequences of False Information Providing false or misleading information may result in:

• Campaign rejection
• Account suspension or termination
• Legal action where applicable

This section ensures that only verified and responsible Users can access advertising features.

3. ADVERTISING MODELS & BUDGET SYSTEM

This section defines the available advertising models, budget structure, and campaign spending mechanism on the Platform. 3.1 Available Advertising Models Bourmeg may offer multiple advertising models, including:

• CPC (Cost Per Click)
• CPM (Cost Per Impression)
• Time-Based Placement (Fixed Duration Ads)

Additional models may be:

• Introduced
• Modified
• Discontinued

At the Platform’s discretion 3.2 Wallet-Based Payment System (IMPORTANT) All advertising payments shall be processed through the Platform Wallet. Advertisers must:

• Deposit funds into their Wallet before running campaigns

3.3 Budget Allocation Advertisers must define:

• Total Campaign Budget
• Daily Budget Limit (if applicable)

3.4 Auto Deduction Mechanism Advertising charges shall:

• Be automatically deducted from the Wallet
• Based on selected ad model (CPC / CPM / duration)

Deductions shall continue:

• As long as the campaign is active
• Until the budget is exhausted

3.5 Auto Stop System (IMPORTANT) Campaigns shall automatically stop when:

• The total budget is exhausted
• Wallet balance becomes insufficient

3.6 Budget Control Advertisers may:

• Set spending limits
• Control campaign duration

However:

• The Platform does not guarantee exact spend pacing

3.7 Pricing Variability Ad pricing may vary based on:

• Demand and availability
• Category and competition
• Platform performance factors

3.8 Future Optimization (IMPORTANT) Bourmeg may introduce:

• Algorithm-based pricing
• Dynamic bidding systems
• Performance-based optimization

In future updates 3.9 Platform Authority Bourmeg retains the right to:

• Define pricing models
• Control budget mechanisms
• Modify spending systems

All changes shall be binding. This section ensures a structured, automated, and scalable advertising payment system.

4. CAMPAIGN CONTROL & MANAGEMENT

This section defines the controls available to Advertisers for managing their advertising campaigns on the Platform. 4.1 Campaign Controls Advertisers may manage their campaigns through the Platform, including:

• Pause or resume campaigns
• Monitor campaign status
• Control campaign activity

4.2 Budget Modification Advertisers may:

• Increase or decrease total campaign budget
• Adjust daily budget limits (if applicable)

However:

• Changes shall apply prospectively
• Previous spending shall not be reversed

4.3 Campaign Editing Advertisers may edit:

• Ad content (subject to re-approval)
• Budget and duration
• Targeting preferences

4.4 Re-Approval Requirement (IMPORTANT) If significant changes are made to:

• Ad content
• Targeting
• Category

Then:

• The advertisement may be sent for re-review
• Campaign may be paused until approval

4.5 Campaign Duration Advertisers may:

• Define campaign start and end dates

The Platform may:

• Automatically start or stop campaigns based on defined duration

4.6 Platform Control Overrides Bourmeg may:

• Pause campaigns in case of suspicious activity
• Restrict or modify campaigns for compliance or system reasons

4.7 No Guarantee of Immediate Effect Changes made by Advertisers:

• May not reflect instantly
• May take processing time

4.8 Platform Authority Bourmeg retains full authority to:

• Define campaign control features
• Restrict or limit advertiser actions

All decisions shall be final and binding. This section ensures flexible yet controlled campaign management for Advertisers.

5. AD TARGETING & DISTRIBUTION

This section defines how advertisements are targeted, distributed, and delivered across the Platform. 5.1 Targeting Options Advertisers may be provided with targeting options, including:

• Location-based targeting (city, state, region, etc.)
• Category-based targeting (service type, user segment, etc.)

5.2 Future Targeting Capabilities (IMPORTANT) Bourmeg may introduce advanced targeting features, including:

• Interest-based targeting
• Behavior-based targeting
• Contextual targeting

Such features shall be:

• Subject to platform availability
• Governed by applicable laws and privacy regulations

5.3 Ad Distribution System Advertisements may be distributed based on:

• Targeting settings
• Platform algorithms
• Availability of ad slots

5.4 Algorithmic Delivery Ad delivery may be influenced by:

• System optimization
• User relevance
• Platform performance factors

5.5 No Guaranteed Reach Bourmeg does not guarantee:

• Specific reach
• Exact impressions
• Target audience delivery accuracy

5.6 Fair Distribution The Platform may:

• Rotate ads
• Optimize delivery based on internal logic

However:

• No guaranteed equal distribution is ensured

5.7 Platform Control Bourmeg retains the right to:

• Modify targeting capabilities
• Control ad delivery mechanisms

5.8 Compliance with Privacy Laws All targeting features shall:

• Comply with applicable data protection laws
• Respect user privacy policies

This section ensures flexible and scalable ad targeting while maintaining compliance and platform control.

6. AD CONTENT POLICY & PROHIBITED CONTENT

This section defines the content standards, restrictions, and compliance requirements for all advertisements on the Platform. 6.1 General Content Standards All advertisements must:

• Be truthful, accurate, and not misleading
• Clearly represent the product or service
• Comply with applicable laws and regulations
• Maintain professional and ethical standards

6.2 Transparency Requirements Advertisements must:

• Avoid hidden or deceptive messaging
• Clearly disclose material information
• Not create false expectations

6.3 Intellectual Property Compliance Advertisements must not:

• Infringe trademarks, copyrights, or other rights
• Use brand names, logos, or identities without authorization

6.4 Technical Safety Advertisements must not:

• Contain malware, harmful code, or unsafe links
• Redirect users to deceptive or harmful pages

6.5 Prohibited Content (STRICT) The following content is strictly prohibited:

• Illegal goods or services
• Adult, obscene, or sexually explicit content
• Hate speech, discrimination, or offensive material
• Misleading, false, or exaggerated claims
• Fraudulent schemes or scams
• Unauthorized financial or investment promotions
• Misrepresentation of identity or impersonation of brands or individuals
• Political or election-related advertisements (unless legally permitted)
• Content violating consumer protection laws

6.6 Restricted Categories (IMPORTANT) Certain categories may be allowed only under strict conditions, including:

• Financial services
• Healthcare or medical services
• Education or certification claims

Such advertisements may require:

• Additional verification
• Legal documentation
• Platform approval

6.7 Brand Impersonation Protection (CRITICAL) Advertisers shall not:

• Impersonate any brand, company, or individual
• Use misleading branding to gain trust

Violation may result in:

• Immediate campaign termination
• Account suspension or permanent ban

6.8 Ongoing Monitoring Bourmeg may:

• Monitor ads even after approval
• Remove or restrict ads if violations are detected

6.9 Platform Discretion Bourmeg reserves the right to:

• Determine whether content is acceptable
• Approve, reject, or remove advertisements

6.10 Legal Compliance Priority All advertisements must comply with:

• Applicable Indian laws
• Regulatory guidelines

6.11 Platform Authority Bourmeg retains full authority to:

• Enforce content rules
• Take action against violations

All decisions shall be final and binding. This section ensures a safe, compliant, and trustworthy advertising environment.

7. AD APPROVAL & REVIEW SYSTEM

This section defines the review, approval, and monitoring process for advertisements on the Platform. 7.1 Multi-Layer Review System All advertisements are subject to a multi-layer review process, which may include:

• Automated (AI-based) screening
• Manual review by the Platform team

7.2 Pre-Publication Review Before an advertisement goes live:

• It shall be reviewed for compliance with this Policy
• It may be approved, rejected, or sent back for modification

7.3 Conditional Approval Bourmeg may:

• Approve advertisements with conditions
• Require modifications before or after approval

7.4 No Guaranteed Approval Submission of an advertisement:

• Does not guarantee approval
• Does not create any obligation on the Platform

7.5 Post-Approval Monitoring (IMPORTANT) Advertisements may be:

• Continuously monitored after going live
• Re-evaluated based on performance, complaints, or detected violations

7.6 Right to Remove or Modify Bourmeg may:

• Remove, pause, or modify any advertisement
• At any time, even after approval

7.7 No Endorsement Approval of an advertisement:

• Does not imply endorsement
• Does not guarantee accuracy or reliability

7.8 Re-Review Triggers Advertisements may be re-reviewed if:

• Content is edited
• Complaints are received
• Suspicious activity is detected

7.9 Platform Discretion Bourmeg reserves the right to:

• Make final decisions on approval or rejection
• Apply stricter review standards where required

7.10 Platform Authority All decisions regarding:

• Approval
• Rejection
• Modification

Shall be final and binding within the Platform. This section ensures a robust and controlled ad approval system.

8. AD PLACEMENT, DISTRIBUTION & RANKING LOGIC

This section defines how advertisements are placed, ranked, and displayed across the Platform, ensuring a balance between performance, fairness, and system efficiency. 8.1 Ad Placement Control Bourmeg retains full control over:

• Ad placement locations
• Visibility positions
• Frequency of display

Advertisements may appear in:

• Listings and feeds
• Search results
• Dedicated promotional sections

The exact placement is determined by internal system logic and platform design. 8.2 Sponsored Content Identification All paid promotions shall be:

• Clearly labeled as “Sponsored”

This ensures:

• Transparency for Users
• Compliance with advertising regulations

8.3 Ad Distribution Mechanism Ad delivery is managed through a system-driven distribution process that considers:

• Targeting settings selected by the Advertiser
• Availability of ad inventory
• Platform performance metrics

This ensures that ads are shown in a structured and optimized manner. 8.4 Rotation-Based Delivery (CURRENT SYSTEM) At present, the Platform may use:

• Rotation-based distribution
• Fair exposure mechanisms

However:

• Equal visibility for all ads is not guaranteed
• Performance may vary based on multiple factors

8.5 Future Ranking & Bidding System (IMPORTANT) Bourmeg may introduce advanced systems, including:

• Bid-based ranking (highest bidder advantage)
• Performance-based ranking (CTR, engagement, etc.)
• AI-driven optimization

Such systems may:

• Influence ad visibility and priority
• Optimize results dynamically

8.6 Algorithmic Influence Ad placement and visibility may be influenced by:

• System algorithms
• User relevance
• Platform optimization strategies

The exact functioning of these algorithms:

• May not be disclosed publicly

8.7 No Guaranteed Placement Bourmeg does not guarantee:

• Top placement
• Fixed position
• Continuous visibility

All placements are:

• Subject to system behavior and availability

8.8 Platform Control & Overrides Bourmeg may:

• Change ad placement dynamically
• Adjust distribution based on system needs
• Override placements for compliance or operational reasons

8.9 Transparency & Fair Use While the Platform aims to:

• Provide fair opportunities

Users acknowledge that:

• Ad distribution is system-driven
• Outcomes may vary

8.10 Platform Authority Bourmeg retains full authority to:

• Define and modify ad placement logic
• Control ranking systems
• Implement future optimization models

All decisions shall be final and binding. This section ensures a scalable and optimized ad delivery system while maintaining transparency and platform control.

9. PAYMENT, BILLING & REFUND POLICY

This section defines the payment structure, billing mechanisms, and refund rules applicable to all advertising campaigns on the Platform. 9.1 Wallet-Based Payment System All advertising payments shall be processed exclusively through the Platform Wallet. Advertisers must:

• Deposit funds into their Wallet before creating or running campaigns

No advertisement shall be activated unless:

• Sufficient wallet balance is available

9.2 Advance Payment Requirement Advertising operates on a prepaid model, where:

• The maximum campaign budget is reserved from the Wallet
• Charges are deducted progressively based on ad performance

9.3 Billing Mechanism Charges shall be applied based on the selected advertising model:

• CPC → per valid click
• CPM → per valid impression
• Time-based → per duration

Billing shall be:

• Automatically calculated
• System-driven and final

9.4 Auto Deduction Advertising spend shall be:

• Automatically deducted from the Wallet in real-time or near real-time

Deductions shall continue:

• Until the campaign is paused
• Or the budget is exhausted

9.5 Budget Locking (IMPORTANT) At the time of campaign activation:

• The defined budget may be reserved or locked

This ensures:

• Smooth campaign execution
• No mid-campaign payment failure

9.6 No Refund After Activation (STRICT) Once an advertisement:

• Is approved
• And goes live

Then:

• No refund shall be provided under normal circumstances

This includes:

• Partial usage
• Performance dissatisfaction
• Voluntary campaign pause

9.7 Refund Eligibility (LIMITED) Refunds may only be considered in cases such as:

• Advertisement rejected during review
• Campaign not activated

Refunds, if applicable:

• Shall be processed at the Platform’s discretion

9.8 No Refund in Violation Cases No refund shall be provided if:

• The advertisement violates platform policies
• The campaign is removed due to misconduct

9.9 Billing Adjustments Bourmeg may:

• Adjust billing in cases of detected invalid activity
• Correct system errors if identified

9.10 Processing Time Refunds (if approved):

• May take a reasonable time to process
• Depending on payment method and system timelines

9.11 Payment Finality All payments:

• Are considered final
• Except where explicitly stated in this Policy

9.12 Platform Authority Bourmeg retains full authority to:

• Define billing rules
• Approve or reject refunds
• Modify payment structures

All decisions shall be final and binding. This section ensures a secure, automated, and dispute-resistant payment system for advertising.

10. CLICK FRAUD & INVALID TRAFFIC POLICY

This section defines how Bourmeg detects, manages, and responds to invalid traffic, click fraud, and artificial engagement within advertising campaigns. 10.1 Definition of Invalid Activity Invalid activity may include:

• Bot-generated clicks or impressions
• Automated or scripted interactions
• Artificial inflation of clicks or views
• Repeated or suspicious user behavior
• Any activity intended to manipulate advertising performance

10.2 Detection Mechanisms Bourmeg may use advanced systems, including:

• AI-based fraud detection
• Behavioral analysis
• Pattern recognition systems
• Manual review processes

These systems continuously monitor:

• Traffic quality
• Click patterns
• Engagement authenticity

10.3 Non-Billable Activity Invalid or fraudulent activity:

• Shall not be billed to Advertisers

Bourmeg may:

• Exclude such activity from reporting
• Adjust billing accordingly

10.4 Billing Adjustments If invalid activity is detected:

• Charges may be corrected or reversed
• Campaign metrics may be recalculated

10.5 Preventive Actions Bourmeg may:

• Filter suspicious traffic
• Block fraudulent sources
• Limit exposure to high-risk segments

10.6 Enforcement Actions In case of detected abuse:

• Campaigns may be paused or terminated
• Advertiser accounts may be restricted or suspended
• Penalties may be applied

10.7 No Guarantee of Complete Elimination While Bourmeg implements strong controls:

• It does not guarantee complete elimination of fraud

10.8 No Dispute on System Determination (IMPORTANT) Advertisers acknowledge that:

• Fraud detection decisions are system-driven
• Such determinations may not be fully disclosed

Bourmeg’s decision regarding:

• Invalid traffic
• Billing adjustments

Shall be final and binding 10.9 Platform Authority Bourmeg retains full authority to:

• Define fraud detection systems
• Take necessary actions
• Adjust campaign data

This section ensures protection against advertising fraud while maintaining system integrity.

11. ADVERTISER RESPONSIBILITY & LIABILITY

This section defines the responsibilities and liabilities of Advertisers using the Platform’s advertising services. 11.1 Full Responsibility of Advertiser Advertisers are solely responsible for:

• The content of their advertisements
• Claims, representations, and offers made
• Compliance with applicable laws and regulations

11.2 Legal Compliance Obligation Advertisers must ensure that:

• Their advertisements comply with all applicable Indian laws
• Required licenses, approvals, or authorizations are obtained

11.3 Accuracy of Information Advertisers must:

• Provide accurate and truthful information
• Avoid misleading or exaggerated claims

Any false or misleading content:

• Shall be the sole responsibility of the Advertiser

11.4 Third-Party Rights Advertisers must not:

• Violate intellectual property rights
• Use unauthorized brand names, logos, or identities

11.5 Landing Page Responsibility Advertisers are responsible for:

• Content on external links or landing pages
• Safety, accuracy, and legality of such pages

11.6 Compliance with Platform Policies Advertisers must:

• Follow all platform policies and guidelines
• Cooperate with review and verification processes

11.7 Indemnification (IMPORTANT) Advertisers agree to:

• Indemnify and hold harmless Bourmeg

Against:

• Claims, damages, losses, or legal actions
• Arising from their advertisements

11.8 Liability for Violations If violations occur:

• Advertisers shall bear full legal and financial responsibility

11.9 No Transfer of Responsibility Responsibility cannot be:

• Shifted to the Platform
• Avoided due to approval or system processes

11.10 Platform Authority Bourmeg retains the right to:

• Take action against non-compliant advertisers
• Enforce penalties, restrictions, or bans

All decisions shall be final and binding. This section ensures that Advertisers bear full responsibility for their advertising activities.

12. PLATFORM RIGHTS & INTERNAL PROMOTIONS

This section defines the rights of Bourmeg regarding advertisement control, platform promotions, and internal priority handling. 12.1 Platform Control Over Advertising System Bourmeg retains full control over:

• Advertising inventory
• Ad placements
• Distribution and delivery systems

All advertising operations are:

• Managed by the Platform
• Subject to internal rules and system logic

12.2 Internal Promotions (IMPORTANT) Bourmeg may:

• Run its own advertisements
• Promote platform services, features, or announcements

Such internal promotions may:

• Be displayed alongside or above advertiser content
• Receive priority placement when required

12.3 Priority Override Rights Bourmeg reserves the right to:

• Override advertiser placements
• Adjust visibility for internal campaigns

This may be done for:

• Business growth
• Platform announcements
• Strategic objectives

12.4 No Obligation of Equal Opportunity Advertisers acknowledge that:

• The Platform is not obligated to provide equal visibility
• Internal promotions may take precedence

12.5 Dynamic System Adjustments Bourmeg may:

• Modify ad distribution logic
• Adjust campaign performance conditions
• Optimize system behavior

12.6 Temporary Restrictions The Platform may:

• Limit or pause advertising features
• Restrict access during maintenance or system updates

12.7 No Compensation Clause Advertisers shall not be entitled to:

• Compensation for reduced visibility
• Claims based on internal promotion priority

12.8 Platform Authority Bourmeg retains full authority to:

• Control advertising operations
• Prioritize internal campaigns
• Modify system behavior

All decisions shall be final and binding. This section ensures complete control of the advertising ecosystem by the Platform.

13. SUSPENSION, PENALTIES & BAN

This section defines the actions Bourmeg may take against Advertisers in case of violations, misuse, or non-compliance. 13.1 Grounds for Action Bourmeg may take action in cases including, but not limited to:

• Violation of advertising policies
• Submission of misleading or illegal advertisements
• Fraudulent activity or manipulation of ad performance
• Repeated policy violations
• Failure to comply with verification requirements

13.2 Types of Actions Depending on the severity of the violation, Bourmeg may:

• Reject advertisements
• Pause or terminate campaigns
• Restrict advertising privileges
• Impose penalties or charges
• Suspend or permanently ban the User account

13.3 Flexible Penalty System (IMPORTANT) Penalties may be determined based on:

• Nature and severity of the violation
• Impact on Users or the Platform
• Repetition or pattern of behavior

Penalty decisions may involve:

• AI-based analysis
• Manual administrative review

13.4 Immediate Enforcement Bourmeg may take action:

• Without prior notice
• If immediate risk or violation is detected

13.5 No Refund in Enforcement Cases If action is taken due to violation:

• No refund shall be provided
• Remaining campaign budget may be forfeited

13.6 Account-Level Impact Violations may affect:

• Entire User account
• Not just individual campaigns

13.7 Permanent Ban In severe cases:

• Advertisers may be permanently banned
• Access to advertising features may be permanently revoked

13.8 Reinstatement Reinstatement, if any:

• Shall be at the sole discretion of Bourmeg
• May require compliance verification

13.9 Platform Authority Bourmeg retains full authority to:

• Determine violations
• Apply penalties
• Enforce restrictions

All decisions shall be final and binding. This section ensures strict enforcement and protection of the advertising ecosystem.

14. DATA USAGE, TRACKING & ADVERTISING ANALYTICS

This section defines how data is collected, used, and processed for advertising, performance tracking, and optimization on the Platform. 14.1 Data Collection for Advertising Bourmeg may collect and process data related to:

• Ad impressions and clicks
• User interactions with advertisements
• Campaign performance metrics
• Device, location, and usage data (as permitted by law)

This data is used to ensure proper functioning of the advertising system. 14.2 Purpose of Data Usage Advertising data may be used for:

• Campaign performance tracking
• Optimization of ad delivery
• Fraud detection and prevention
• System improvement and analytics

14.3 Advertiser Analytics Dashboard Advertisers may be provided with access to analytics, including:

• Clicks and impressions
• Spend and budget usage
• Campaign performance insights

Such data is:

• System-generated
• Informational in nature

14.4 No Guarantee of Absolute Accuracy While Bourmeg aims to provide accurate data:

• Minor discrepancies may occur due to system processes
• Data shall be considered indicative and not absolute

14.5 Use of Aggregated Data Bourmeg may:

• Use aggregated and anonymized data
• Analyze trends and improve system performance

Such data:

• Shall not directly identify individual Users

14.6 Data Sharing Advertising-related data may be shared:

• With internal teams for system operations
• With authorities if required by law

14.7 Privacy Compliance All data processing shall:

• Comply with applicable data protection laws
• Follow the Platform’s Privacy Policy

14.8 Tracking Technologies Bourmeg may use:

• Cookies
• Tracking tools
• Analytical systems

To enhance ad performance and user experience 14.9 Platform Authority Bourmeg retains full authority to:

• Define data usage practices
• Implement tracking systems
• Modify analytics features

All actions shall comply with applicable laws. This section ensures transparent and responsible use of data in advertising operations.

15. LEGAL COMPLIANCE FOR ADVERTISING

This section defines the legal framework governing advertisements on the Platform and ensures compliance with applicable laws and regulations. 15.1 Applicable Laws All advertisements must comply with:

• The laws of India
• Consumer protection laws
• Advertising standards and guidelines
• Any applicable regulatory frameworks

15.2 Regulatory Alignment Advertising activities shall align with:

• Applicable government rules and notifications
• Industry standards where relevant

15.3 Future Legal Compliance (IMPORTANT) Bourmeg may:

• Modify advertising policies
• Update systems and processes

To comply with:

• Future legal or regulatory changes
• Government directives

15.4 Advertiser Responsibility for Compliance Advertisers are solely responsible for:

• Ensuring their advertisements comply with all laws
• Obtaining necessary approvals, licenses, or certifications

15.5 Restricted & Regulated Categories Advertisements related to:

• Financial services
• Healthcare
• Education
• Any regulated industry

May require:

• Additional verification
• Legal documentation
• Special approval

15.6 Prohibited by Law Advertisements that are:

• Illegal under Indian law
• Restricted by regulatory authorities

Shall not be allowed under any circumstances 15.7 Government Orders & Compliance Bourmeg may:

• Remove or restrict advertisements
• Take action against campaigns

If required by:

• Law enforcement agencies
• Government authorities

15.8 No Liability for Compliance Actions Bourmeg shall not be liable for:

• Actions taken to comply with legal requirements
• Removal or restriction of advertisements due to law

15.9 Platform Authority Bourmeg retains full authority to:

• Enforce legal compliance
• Interpret applicable laws
• Take necessary actions

All decisions shall be final and binding. This section ensures that all advertising activities remain legally compliant and adaptable to future regulations.

16. GOVERNING LAW & JURISDICTION

This Advertising & Sponsored Content Policy shall be governed and interpreted in accordance with applicable laws. 16.1 Governing Law This Policy shall be governed by:

• The laws of India

All advertising-related matters shall:

• Be subject to applicable Indian legal provisions

16.2 Jurisdiction Any disputes, claims, or legal matters arising from advertising activities shall be subject to:

• The jurisdiction determined by Bourmeg’s operational or registered location

16.3 Current Jurisdiction (DEFAULT) At present, jurisdiction may include:

• Ahmedabad, Gujarat

However:

• This may change based on business or legal requirements

16.4 Future Flexibility (IMPORTANT) Bourmeg reserves the right to:

• Change jurisdiction
• Shift operational or registered location

Such changes:

• Shall automatically apply to all Advertisers

16.5 User Agreement Advertisers agree that:

• They shall comply with the jurisdiction defined by Bourmeg
• They shall not challenge jurisdiction based on their own location

16.6 Platform Authority Bourmeg retains full authority to:

• Define and modify jurisdiction

All decisions shall be final and binding. This section ensures legal clarity while maintaining flexibility for future expansion.

17. MODIFICATIONS & UPDATES

Bourmeg reserves the right to modify, update, or revise this Advertising & Sponsored Content Policy at any time. 17.1 Right to Modify Bourmeg may:

• Update advertising rules and guidelines
• Change pricing, models, or systems
• Revise any part of this Policy

At its sole discretion 17.2 Automatic Acceptance (IMPORTANT) Advertisers agree that:

• Continued use of the advertising system
• Shall constitute acceptance of the updated Policy

No separate consent shall be required 17.3 Immediate Effect All updates:

• Shall become effective immediately upon publication

17.4 User Responsibility Advertisers are responsible for:

• Reviewing the Policy periodically
• Staying updated with changes

17.5 No Prior Notice Requirement Bourmeg may:

• Implement changes without prior notice

However:

• Significant updates may be communicated where feasible

17.6 Discontinuation of Use If an Advertiser does not agree with the updated Policy:

• They must stop using the advertising features

17.7 Platform Authority Bourmeg retains full authority to:

• Modify and enforce this Policy

All changes shall be binding upon Advertisers. This section ensures flexibility and enforceability of policy updates.

18. AD PERFORMANCE DISCLAIMER

This section clarifies that Bourmeg does not guarantee advertising performance, results, or outcomes. 18.1 No Performance Guarantee Bourmeg does not guarantee:

• Leads, conversions, or sales
• Return on investment (ROI)
• Specific engagement levels

Advertising performance may vary based on:

• Market conditions
• Target audience behavior
• Advertiser content and strategy

18.2 Outcome Variability Advertisers acknowledge that:

• Results are not fixed or predictable
• Campaign performance depends on multiple external and internal factors

18.3 No Refund Based on Performance Dissatisfaction with:

• Ad performance
• Campaign results

Shall not be grounds for:

• Refunds
• Compensation

18.4 Advertiser Responsibility Advertisers are responsible for:

• Campaign strategy
• Targeting decisions
• Creative quality

18.5 Platform Role Bourmeg acts only as:

• A facilitator of ad delivery

It does not:

• Guarantee success
• Ensure business outcomes

This section protects the Platform from performance-related disputes.

19. THIRD-PARTY LINKS & EXTERNAL CONTENT

This section defines responsibility regarding external links and landing pages used in advertisements. 19.1 External Links Advertisements may contain:

• Links to third-party websites
• External landing pages

19.2 No Control Over External Content Bourmeg does not:

• Control
• Monitor continuously
• Verify all external content

19.3 No Liability Bourmeg shall not be liable for:

• Content on third-party websites
• Transactions or interactions outside the Platform
• Losses arising from external links

19.4 Advertiser Responsibility Advertisers are fully responsible for:

• Landing page content
• Accuracy and legality of external websites

19.5 User Acknowledgement Users understand that:

• They interact with external links at their own risk

This section ensures clear separation of responsibility for external content.

20. SERVICE AVAILABILITY & SYSTEM LIMITATIONS

This section defines the limitations related to system availability and performance. 20.1 No Guaranteed Uptime Bourmeg does not guarantee:

• Continuous or uninterrupted service
• Error-free operation of advertising systems

20.2 Possible Interruptions Advertising services may be affected by:

• Technical issues
• Maintenance activities
• System upgrades

20.3 Impact on Campaigns Campaign performance may be impacted due to:

• System delays
• Temporary outages
• External factors

20.4 No Liability Bourmeg shall not be liable for:

• Losses due to downtime
• Interrupted advertising delivery

20.5 Platform Improvements Bourmeg may:

• Upgrade systems
• Modify infrastructure

To improve long-term performance This section ensures realistic expectations regarding system availability.

21. FORCE MAJEURE

This section defines circumstances beyond the Platform’s control. 21.1 Definition Force Majeure events include:

• Natural disasters
• Government actions or restrictions
• Internet or infrastructure failures
• Cyber incidents
• Any unforeseen circumstances beyond control

21.2 Impact on Services In such events:

• Advertising services may be delayed, suspended, or affected

21.3 No Liability Bourmeg shall not be liable for:

• Failure or delay caused by Force Majeure events

21.4 Continuation of Rights Bourmeg reserves the right to:

• Resume services once conditions normalize
• Take necessary actions to manage impact

This section ensures protection against uncontrollable risks.

22. FINAL ACKNOWLEDGEMENT & ACCEPTANCE

This section confirms that Advertisers have read, understood, and agreed to this Advertising & Sponsored Content Policy, and that it is legally binding. 22.1 Acceptance of Policy By creating, submitting, or running advertisements on the Platform, the Advertiser:

• Confirms that they have read and understood this Policy
• Agrees to comply with all terms, rules, and procedures

22.2 Legally Binding Agreement This Policy:

• Forms a legally binding agreement between the Advertiser and Bourmeg
• Applies from the moment any advertising activity is initiated

22.3 Continuous Acceptance Advertisers acknowledge that:

• Continued use of the advertising system
• Shall constitute ongoing acceptance of this Policy and its updates

22.4 Full Responsibility Acknowledgement Advertisers confirm that:

• They understand their responsibilities and liabilities
• They are fully accountable for their advertising activities

22.5 No Reliance on External Representations Advertisers agree that:

• They have not relied on any unofficial statements or assurances
• Only this Policy and official platform communications shall apply

22.6 Voluntary Participation Advertisers acknowledge that:

• They are voluntarily using the advertising services
• They are not under any coercion or obligation

22.7 Entire Agreement This Policy:

• Represents the complete understanding regarding advertising on the Platform
• Overrides any prior discussions or agreements

22.8 Severability If any provision of this Policy is found invalid:

• The remaining provisions shall continue in full force

22.9 Platform Authority Acknowledgement Advertisers acknowledge that:

• Bourmeg holds final internal authority regarding advertising operations
• Decisions shall be binding within the Platform

22.10 Explicit Consent By continuing to use the Platform’s advertising features, the Advertiser:

• Explicitly agrees to all terms of this Policy
• Accepts all associated rights, responsibilities, and limitations

This section ensures full legal enforceability and formal acceptance of the Policy.